Wednesday, 26 November 2008

The Big Knit

Every November, Innocent Smoothies get a fashion makeover and start sporting little knitted hats. These limited edition bottles benefit Age Concern, with 50p from each special hat purchase helping to support older people in the winter months.

Last year 24‚650 people died as a result of cold related issues in the UK. This seems crazy to me that this is happening here in the western world and it makes me think what must happen in much colder and poorer parts of the world.

Sainsbury's has a 2 for £3 special on just now, so I picked up some smoothies today. I was super excited to find one with this super cute strawberry/hearts motif. Each hat is knitted by hand by volunteers; thousands of people make little hats and send them in for the campaign.

I have no idea what I will do with my little hat when I'm done. I have 3 in total now, so if you have any ideas let me know!

UPDATE:

My hat is currently keeping my cellphone warm in cozy in its inflatable German armchair.